About us

THE TURTLE STRENGTH STORY

ABOUT US

FROM THE BEGINNING

HARD WORK. UNSEEN.

Founded in Darwin, Northern Territory, Australia in 2024, Turtle Strength is a tribute to the lifter that puts in the hard work when no one is watching. The Turtle is a metaphor for hard work paying off over time. It’s about chipping away at a goal each and every day. It’s about Hard Work. Unseen.

We understand the dedication and passion of those who train hard, whether it be in their home gyms or late at night after a long shift at work, striving for self-improvement and strength.

Our Products.

We offer a range of high-quality products including weightlifting belts, lifting straps, wrist wraps, deadlifting socks, and apparel. Our products cater to athletes in CrossFit, powerlifting, bodybuilding, strongman, or any other strength sport. Although our inventory is currently small, we are actively expanding it. Stay tuned and subscribe to our email list to ensure you get notified about new product launches.

Our products are developed with performance in mind. Each product has unique features that help you get the most out of your workout. Every item is purpose-designed and rigorously tested for heavy lifting. A lot of thought has gone into the design, size, and materials to provide you with the best possible product.

As a small family-owned e-commerce business specialising in strength training gear, we assure you that our high-quality products are worth the wait, even if shipping from Darwin might take a little longer.

Lifting Belt - Black - Turtle Strength

$80.00

Leather Weight Lifting Straps - Black

$35.00

Deadlifting Socks with Grips - Black

$34.00

'Onyx' Black Stretch Gym Men's Tee

$48.00

'Eclipse' Deadlift Bundle

$141.55

Sold out

Lifting Wrist Wraps - Black

$50.00

MEET THE TEAM.

Founded by a passionate husband and wife team, Adam and Laura, Turtle Strength was born out of a shared love for the fitness industry and a commitment to helping others enhance their training experience.

ADAM

Adam’s journey into the world of strength sports began at 16 in a local gym in Melbourne. Over the years, he has cultivated a deep passion for powerlifting, CrossFit, bodybuilding, and strongman competitions. Adam now trains in his home gym, where he achieved a personal best bench press of 170kg.

Professionally, Adam brings extensive experience in digital marketing, having held senior roles in both government and tourism sectors. His expertise in these fields has been instrumental in developing Turtle Strength’s online presence and connecting and building our community of lifters.

LAURA

Laura's background as a state-level gymnast in the Northern Territory laid the foundation for her career in physiotherapy. She holds a Bachelor of Exercise Science and a Masters of Physiotherapy from Griffith University. Laura is a qualified Clinical Pilates Instructor with a special interest in Women's Health and over the years has worked with many sporting teams over the years

Laura’s expertise in physiotherapy and her passion for CrossFit and gymnastics enrich the support and guidance we provide to our community at Turtle Strength.