About us

THE TURTLE STRENGTH STORY

ABOUT US

FROM THE BEGINNING

HARD WORK. UNSEEN.

Founded in Darwin, Northern Territory, Australia in 2024, Turtle Strength is a tribute to the lifter that puts in the hard work when no one is watching. The Turtle is a metaphor for hard work paying off over time. It’s about chipping away at a goal each and every day.

It’s about Hard Work. Unseen. We understand the dedication and passion of those who train hard, whether it be in their home gyms or late at night after a long shift at work, striving for self-improvement and strength.

STRENGTH IN THE SPOTLIGHT

FEATURED IN.

Our story has been shared in Territory Q Magazine, DigitalEntrepreneur.com, and a range of e-commerce and digital publications. We’re grateful for the support and interest in what we’re building, and for the chance to shine a light on the strength community that inspires us everyday.

FEATURED ON:

OUR PARTNERS

PARTNERS IN STRENGTH.

We’re proud to support the strength and fitness community across Australia. In the Northern Territory, we’re a proud sponsor of Darwin Power Sports, NT's Strength Training Association. We helping to grow local competitions and support lifters across the region.

We are an active part of the Northern Territory business community, taking part in local business groups and community initiatives that back small business growth and collaboration.

We’re always looking to partner with fitness businesses, gyms, and content creators who share our values of consistency, quality, and hard work. If that sounds like you, get in contact below.

STRATEGIC PARTNERS:

Our Products.

We offer a range of high-quality products including weightlifting belts, lifting straps, wrist wraps, deadlifting socks, and apparel. Our products cater to athletes in CrossFit, powerlifting, bodybuilding, strongman, or any other strength sport. Although our inventory is currently small, we are actively expanding it. Stay tuned and subscribe to our email list to ensure you get notified about new product launches.

Our products are developed with performance in mind. Each product has unique features that help you get the most out of your workout. Every item is purpose-designed and rigorously tested for heavy lifting. A lot of thought has gone into the design, size, and materials to provide you with the best possible product.

As a growing family-owned e-commerce business specialising in strength training gear, we assure you that our high-quality products are worth the wait, even if shipping from Darwin might take a little longer.

-15%

OCTOBER LIFTING GEAR SALE!

Man talking about the Turtle Strength Weight Lifting Belt

Weight Lifting Belt Black - Turtle Strength

$81.60

~~$96.00~~

-25%

OCTOBER LIFTING GEAR SALE!

'Onyx' Black Stretch Gym Men's TShirt

$45.00

~~$60.00~~

-13%

OCTOBER LIFTING GEAR SALE!

'Eclipse' Deadlift Bundle

$156.37

~~$179.00~~

Weight Lifting Straps Leather - Black

$49.00

Pro bodybuilder Marco training back with Turtle Strength Deadlifting Socks With Grips.

Deadlifting Socks with Grips - Black

$34.00

Sold out

Lifting Wrist Wraps - Black

$50.00

WHAT OUR CUSTOMERS SAY ABOUT US.

"Exceptional equipment. I'd been in the market for a while for a real belt with real quality. Brilliant service and communication.
Thank you Turtle Strength from a very happy customer."
★★★★★(5 Stars)
- Tom D (Sunshine Coast, QLD)

"Review lifting belt and grip socks Great products with quality material (i brought a few!)
I'm very impressed."
★★★★★(5 Stars)
- Ash P (Brisbane, QLD)

"Fast delivery, great service and knowledge when I asked some questions about
sizing of belt. Belt fits great"
★★★★★(5 Stars)
- Jade (Darwin, NT)

"Strong, supportive and good quality: I really like this belt.
I love that not only is it supportive but the webbing goes all the way around
meaning there is no change of the belt tearing under Max lifts. It has plenty of velcro for adjustment up and down too."
★★★★★ (5 Stars)
- Dan R (Warrane, TAS)

"One of the best shirts I’ve owned.
One of the best shirts I’ve owned will definitely buy another"
★★★★★ (5 Stars)
- Darren & Linda (Edgeworth, NSW)

Top Quality Store

5.0 ★ store rating (11 reviews)

Entrepreneurship on your terms.

THE JOURNEY SO FAR...

Our journey started small, working late nights after the kids went to bed and using every spare moment to build something we believed in. Turtle Strength grew out of a passion for training and the idea that progress comes from consistency, not shortcuts. We began with simple gear and a focus on quality over quantity, testing products ourselves and taking feedback from local lifters who shared our mindset.

What kept us going was the belief that strength isn’t just about lifting more weight, it’s about showing up when it’s hard and keeping at it when no one’s watching. Along the way, we’ve learned from every challenge, improved with every launch, and connected with a growing community of people who live by the same values.

Our story was recently featured in Digital Entrepreneur in the article, "How I built Turtle Strength while raising kids and holding a full-time job".

You can read more about our story here at DigitalEntrepreneur.com

MEET THE TEAM.

Founded by a passionate husband and wife team, Adam and Laura, Turtle Strength was born out of a shared love for the fitness industry and a commitment to helping others enhance their training experience.

ADAM

Adam’s journey into the world of strength sports began at 16 in a local gym in Melbourne. Over the years, he has cultivated a deep passion for powerlifting, CrossFit, bodybuilding, and strongman competitions. Adam now trains in his home gym, where he achieved a personal best bench press of 170kg.

Professionally, Adam brings extensive experience in digital marketing, having held senior roles in both government and tourism sectors. His expertise in these fields has been instrumental in developing Turtle Strength’s online presence and connecting and building our community of lifters.

LAURA

Laura's background as a state-level gymnast in the Northern Territory laid the foundation for her career in physiotherapy. She holds a Bachelor of Exercise Science and a Masters of Physiotherapy from Griffith University. Laura is a qualified Clinical Pilates Instructor with a special interest in Women's Health and over the years has worked with many sporting teams over the years

Laura’s expertise in physiotherapy and her passion for CrossFit and gymnastics enrich the support and guidance we provide to our community at Turtle Strength.

GET IN TOUCH.

For media and press enquiries please email:
media@turtlestrength.com.au

For partnerships & general business enquiries please email:
corporate@turtlestrength.com.au

For all customer service enquiries please visit:
Contact us