Turtle Strength is an Australian strength training brand, focused on high quality gear for people who take their training seriously. Our products are used by customers across Australia, stocked in retail stores, and backed by consistent positive feedback from lifters.
Our products are trusted by competitive athletes, including APL/IPL Australian and Oceanic powerlifting record holders and INBA natural pro bodybuilders, and the brand continues to grow through a strong community of people committed to getting stronger. We are proud to have our products and growth story featured by major media outlets and business journals.
Hard Work. Unseen. It’s what this brand stands for. We understand the dedication it takes to keep showing up, whether that’s in a home gym or late at night after a long shift, chasing progress and building strength over time.
Our Mission:
"Back the hard work no one sees
by building gear that helps you squeeze more out of every rep
hit lifts you didn’t think were there."
Our Products. Our Promise.
Our strength training gear is built for powerlifting, CrossFit, bodybuilding and strongman, designed to help you get more out of your training. This includes weightlifting belts, lifting straps, wrist wraps and other lifting accessories.
Our promise is simple. Build high quality gear without compromise. Every product is designed with purpose, with features that help you squeeze more out of your lifts. From sizing and fit through to materials and construction, every detail is carefully considered and tested under real heavy lifting conditions. We continue to develop new products and expand the range to meet the demands of a growing community of lifters across Australia.
Everything we do starts and ends with our customers. We listen to real feedback from lifters at every level and use it to guide how we improve and grow. The voices you see below reflect the people we build this brand for and why we stand behind what we do.
Turtle Strength is recognised as a Top Quality Store on Google, based on signals like customer experience, delivery performance and overall service.
I've been using the Turtle Strength Weight Lifting Belt for my lifts over the past few weeks. I balance full-time work, two kids and serious training, so support and safety matter. The belt feels solid and firm around my core. It helps me stay braced tight on heavy squats and deadlifts without slipping.
The buckle and padding handle regular sessions and don't dig in. I wear it only on my heavy sets and notice better stability and more confidence under load. It's definitely worth it if you want simple, no-nonsense support for strength training.
Thomas Murphy(Cooroy, QLD)Verified
Absolutely
Absolutely Great
Dan R (Warrane, TAS)Verified
Perfect fit
Strong, supportive and good quality. I really like this belt. The webbing goes all the way around which reduces the chance of tearing under max lifts. Plenty of Velcro for adjustment.
@its_jamesalexander (QLD)Verified
Most secure belt I've used
Comfortable and rock solid. The double lock strap feels bulletproof even under heavy sets.
Tim C (Glen Iris, VIC)Verified
Great value
New to lifting and hit a PB. Friend recommended the belt and it delivered. Quick delivery too.
Matt D (Woodberry, NSW)Verified
Deadlift PR on first use
So far so good. Keen to see what I can do with more sessions.
James B (Gold Coast, QLD)Verified
Amazing gear
Love the Onyx tee and the lifting belt. Keen for more.
Josh M (Top End Strength, NT)Verified
Belt is awesome
Took the Darwin based Turtle Strength gear for a spin. The belt is unreal.
Jade (Darwin, NT)Verified
Fast delivery, great service
Great service and knowledge when I asked about sizing. Belt fits great.
Fale (Tregear, NSW)Verified
Thank you so very much
Thank you so very much, love love it 😃
Flex (Lysterfield, VIC)Verified
Great, need a different size
Great but I got the wrong size and have to reorder for XL. The double was a tad big.
Ash P (Brisbane, QLD)Verified
Great lifting belt and grip socks
Great lifting belt and grip socks. Great products with quality material (I bought a few!). I'm very impressed.
OUR PARTNERS
PARTNERS IN STRENGTH.
We’re proud to support the strength and fitness community across Australia. In the Northern Territory, we sponsor Darwin Power Sports, NT’s strength training association. We’re helping grow local competitions and backing lifters across the region.
We’re also active in the NT business community, taking part in local business groups and community initiatives that support small business growth and collaboration.
We’re always keen to team up with fitness businesses, gyms, and content creators who value consistency, quality, and hard work. If that sounds like you, get in touch below.
Customers can now see and try our gear in person through our retail network before they buy. It’s a hands on way to find the right fit and feel confident in your choice.
Our story has been shared in Territory Q Magazine, DigitalEntrepreneur.com, and a range of e-commerce and digital publications. We’re grateful for the support and interest in what we’re building, and for the chance to shine a light on the strength community that inspires us everyday.
Our journey started small, working late nights after the kids went to bed and using every spare moment to build something we believed in. Turtle Strength grew out of a passion for training and the idea that progress comes from consistency, not shortcuts. We began with simple gear and a focus on quality over quantity, testing products ourselves and taking feedback from local lifters who shared our mindset.
What kept us going was the belief that strength isn’t just about lifting more weight, it’s about showing up when it’s hard and keeping at it when no one’s watching. Along the way, we’ve learned from every challenge, improved with every launch, and connected with a growing community of people who live by the same values.
Our story was recently featured in Digital Entrepreneur in the article, "How I built Turtle Strength while raising kids and holding a full-time job".
Founded by a passionate husband and wife team, Adam and Laura, Turtle Strength was born out of a shared love for the fitness industry and a commitment to helping others enhance their training experience.
Adam’s journey into the world of strength sports began at 16 in a local gym in Melbourne. Over the years, he has cultivated a deep passion for powerlifting, CrossFit, bodybuilding, and strongman competitions. Adam now trains in his home gym, where he achieved a personal best bench press of 170kg.
Professionally, Adam brings extensive experience in digital marketing, having held senior roles in both government and tourism sectors. His expertise in these fields has been instrumental in developing Turtle Strength’s online presence and connecting and building our community of lifters.
LAURA
Head of Operations & Sport
Laura's background as a state-level gymnast in the Northern Territory laid the foundation for her career in physiotherapy. She holds a Bachelor of Exercise Science and a Masters of Physiotherapy from Griffith University.
Laura is a qualified Clinical Pilates Instructor with a special interest in Women's Health and over the years has worked with many sporting teams over the years
Laura’s expertise in physiotherapy and her passion for CrossFit and gymnastics enrich the support and guidance we provide to our community at Turtle Strength.
